The Rimmel London make up advert is advertising a new mascara its persuading you as a reader to buy the it. Places where you might find this advert could be on bill boards, sides of buses this is called outdoor advertising as this advert is mainly advertised in that way. Other various ways this advert could be advertised is in magazines either on a full page or just as a small advertisement. Rimmel would use all the same, colour schemes, typography, on a moving TV advert and this would be media synergy. Copies of the poster still pictures would be found on the company website. For the Barnados advert there isn't as many places where the advert could be advertised as it is much different to the Rimmel advert and it is advertising something entirely different. Places where this advert could be found could be on adult magazines, as older aged people would see this advert and wont to help those in need of the help. Therefore the Barnados advert could be advertised in the same ways as the Rimmel advert.
The target audience for this advert is clearly women between the age of 16 and 35 as these are the main audience who are wearing make up and would think about buying this product. As the poster advertisements are put across in magazines such as Glamour or Grazia. The secondary target audience could be a male person who would buy this Rimmel product for their partner. The Rimmel website will also be a obvious way of locating the target audience, as it will be able to locate their audience through social websites such as facebook or twitter.
Rimmel use a various amount of lines of appeal. Firstly the line of appeal beautiful women Kate Moss is a beautiful and has a successful lifestyle, so we can identify another line of appeal elite people and successful career. Also rich, luxurious lifestyles this would appeal to this advert as someone rich is advertising the product and it will make female readers think they might feel rich and luxurious wearing this product. Where as in the Barnados advert uses the line of appeal happy families as this is an advert asking for the readers help to help get the young children in need of a happy family. Another line of appeal used is dreams and fantasies as these children wanting your help will take there new life as a dream to them if they get all the help needed.
The Rimmel advert uses several factors of persuasions to attract the audience. Star power as the product has been associated with a celebrity idol, it can also be argued that the advert has used expert power as Kate Moss is a fashion icon and a expert that is been seen wearing the make up in famous events. Finally reward power is used to attract the audience as i could promise a rich lifestyle for who ever wears this product. The Barnados advert uses the factor of persuasion referent power as the message associated with this advert fits into the readers value. Also with this advert it uses the factor of persuasion reward as it promises some positive benefits to those helping this charity.
One camera angle used in this advert is a low angle shot as it looks up on the model Kate Moss and makes her seem powerful and superior. Another reason this camera angle has been used is that it emphasizes the long black eyelashes on the celebrity. Another camera angle used is the camera angle close up low angle shot this has been used to show the quality of the make up and draw attention to the main product in this advert which is been advertised. One specific camera angle used in the Barnados advert is a close up as if shows the fear and emotions in the young child's face on the advert, which is shown on the the full size of the advert.
In the Rimmel advert high key lighting has been used on the model's face as it emphasizes her face making her face seem paler also it makes her long black eye lashes stand out. Also low key lighting in this advert has made her neck downwards darker and shadowy then the rest, to make eye contact with the models face. In the Barnados advert high key lighting has been used to bring out the bright blue colour of the young boys eyes on the advert. Finally, low key lighting in the advert by making everything in the advert gloomy, accept the child's eyes emphasizing the colour to catch the audiences eye.
There are several technical codes used in the Rimmel advertisement. A company blurb which includes a written description of the new mascara that is been advertised, using the words "new extreme black magnify eyes mascara" this indicates that the product is new. Another technical code been used is the companies logo.The companies name "Rimmel" has been used large and bold, at the bottom right of the advert. Where as in the Barnados advert the technical codes remain the same as they use a logo and a blurb. The advertisers put the logo over lapping the child's face at the bottom of the page in bold lettering. Also the blurb on this advert is about the company and how the company can be helped.
The typography in the Rimmel advert is bold and all in capitals. Using the colour white as a background to the writing and black writing for the title this appeals to the target audience of women of the age between 16 and 35 and it will be bolder to the readers eye and it wont be missed on the advertisement. It also the typography is written in a graffiti font with easily appeals to the teen age group as it is something that is seen to connote with teenagers. Where as on the Barnados advert the typography is put in a big bold lettering so it can be seen by those of an older age, also the colouring is also white. This will stand out on the advertisement as the white in on top of the black background.
The modes of address used for the Rimmel advertisement is direct as the model Kate Moss is giving the reader eye contact it is seen like the eyes are following you from which ever direction you look at the advertisement. In contrast to this in the Barnados advert the same goes for the direct mode of address as the young child in the advert is showing lots of eye contact with the reader. This mode of address invites you to attempt to create a relationship with the young child.
The Rimmel advert is similar to the other advertisements on the pages as all the colour codes are equally the same, they all consist of the colours, black, white and red the colour black on all the advertisements could connote that the advertisement is showing something serious and it gives it a serious tone to the advert. Also the typography is the same as it has been put in a big bold lettering so it can be seen clearly by the reader.
There are a several varieties of different symbolic and cultural codes for the Rimmel advert. Kate Moss is seen to be wearing what looks like a black leather jacket as part of her outfit, this is part of a dress code for the advertisement, also the advert is using the colour red as part of a colour code to the advertisement, which signifies danger. Also the colour code of black and red is continued with the colour of the models lipstick, also the packaging of the product. The Barnados advert has also used a variety of symbolic and cultural codes as the colour code of black could also signify danger, and the feeling of sadness.
The Rimmel advert has applied the theory from the uses and the gratification theory as the advertisers has used personal identity as many women readers could seek this advert as getting ready to go out, and making yourself look good. The advert also satisfies our needs the aspect of diversion because the advertisers make the product on the advertisement seem dangerous, and this will make the product have a different and dangerous lifestyle. The advert also satisfies our needs for surveillance as the advertisers have given some information about the product which include a statistic. It could also be applied to the Barnados advert as it satisfies our needs for personal relationship as the advertisers have used the young child in the advertisement show the feelings in his facial expressions and this could help create a relationship with the child.
Intertextuality in the Rimmel advert helps us to think of Kate Moss as a rebellious figure because a variety of films introduced a rebellious character to the film these are seen wearing a leather jacket, as these characters would feature in a action movie. Her direct mode of address means
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