The Rimmel London make up advert is advertising a new mascara its persuading you as a reader to buy the it. Places where you might find this advert could be on bill boards, sides of buses this is called outdoor advertising as this advert is mainly advertised in that way. Other various ways this advert could be advertised is in magazines either on a full page or just as a small advertisement. Rimmel would use all the same, colour schemes, typography, on a moving TV advert and this would be media synergy. Copies of the poster still pictures would be found on the company website. For the Barnados advert there isn't as many places where the advert could be advertised as it is much different to the Rimmel advert and it is advertising something entirely different. Places where this advert could be found could be on adult magazines, as older aged people would see this advert and wont to help those in need of the help. Therefore the Barnados advert could be advertised in the same ways as the Rimmel advert.
The target audience for this advert is clearly women between the age of 16 and 35 as these are the main audience who are wearing make up and would think about buying this product. As the poster advertisements are put across in magazines such as Glamour or Grazia. The secondary target audience could be a male person who would buy this Rimmel product for their partner.
The lines of appeals that are used in this advert to attract the reader are beautiful women Kate Moss as she is a beautiful women who is seen wearing the make up would attract female readers. Also rich, luxurious lifestyles this would appeal to this advert as someone rich is advertising the product and it will make female readers think they might feel rich and luxurious wearing this product
The advert uses factor of persuasions to attract the audience as if uses star power as the product has been associated with a celebrity idol. Also reward power is used to attract the audience as i could promise a rich lifestyle for who ever wears this product.
One camera angle used in this advert is a low angle shot as it looks up on the celebrity and makes her seem powerful and makes her look more confident that she is looking down on you when you are looking at the advert.
High key lighting in this advert has been used on the women's face as it makes her face seem paler and it makes her long black eye lashes stand out. Also low key lighting in this advert has made her neck downwards darker and shadowy then the rest of this advert.
Other technical codes used in this advert are the blurb as it is some written description about the mascara "new extreme black magnify eyes mascara". Another technical code used is the brands logo. Which is big and bold at the bottom of the advert.
The typography appeals to the target audience as it is in a black and white graffiti font which appeals to the target audience of teenagers.
Modes of address used in this advert to engage the audience is the direct mode of address as the women in the advert is looking straight at the audience, giving eye contact. Also formal mode of address is been used as there is a serious and formal feeling to the advert.
This advert is similar to the other adverts on the sheet as they are all there to advertise something and they all have there own way of doing that.
Barnados Advert
For the Barnados advert there isn't as much places where the advert could be advertised as it is some much different to the rimmel advert and it is advertising something entirely different. Places where this advert could be found could be on adult magazines, as older aged people would see this advert and wont to help those in need of the help.
The target audience for this advert is older aged people those who have a family and those who always willing to help.
This advert uses the line of appeal happy families as this is an advert asking for the readers help to help get the young children in need a happy family. Another line of appeal used is dreams and fantasies as these children wanting your help will take there new life as a dream to them if they get all the help needed.
The advert uses the factor of persuasion referent power as the message associated with this advert fits into the readers value. Also reward power has been used as it promises some positive benefits to those helping this charity.
One specific camera angle used is a close up as if shows the fear and emotions in the young child's face on the advert, which is some on the front of the advert the full size of the advert.
High key lighting in this advert has been used as the lighting brings out the bright blue colour of the child's eyes, and low lighting in this advert has made everything else in the advert apart from the child shadowy and gloomy.
Technical codes in this advert are the logo which is put at the bottom of the page over lapping the picture of the child. Another is the blurb with a little bit about the charity and how you can help the charity.
The typography is big and bold in the colour white, this appeals to the target audience as it is big and bold, so it will stand out to older people.
Direct mode of address is used in this advert as there is eye contact with the reader all the time like the eyes are following the reader all the time. Also formal mode of address as this advert is seen as a serious and formal thing that is been advertised.
This advert is similar to the other adverts as the writing is bold and put in white with a black back ground showing this is something serious.
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